Brendan Boyle
Brendan Boyle
From Play to Innovation
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Brendan believes the opposite of play isn't work, it's boredom.

Brendan helps companies build cultures of innovation.

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Brendan Boyle is a toy inventor, Associate Partner at Fuse London, Founder of the IDEO Play Lab and an Adjunct professor at Stanford University’s d.School. He believes that play is the key to innovation and engagement and has spoken to creative leaders, entrepreneurs, and students about the importance of playful exploration and risk-taking. 

As Brendan says, "The opposite of play isn’t work but it’s boredom."

Under his leadership, his teams have invented and licensed over two-hundred and fifty of toys and apps, including the best-selling Jumperoo and Elmo Calls.

Brendan also consults for creative workshops about how to increase engagement in organizations through play.

He teaches a popular class at Stanford “Design for Play” and co-authored the award-winning book of never-before-seen inventions, The Klutz Book of Inventions.

 

Brendan explains how companies can use design thinking and play to increase their innovation capabilities.